The Beautiful Story Of Poulain Chocolate

In 1847, Victor-Auguste Poulain, a 22-year-old man, started up a small business. Little did he know, it would soon become one of the biggest brands the world of sweets has ever known! On March 8, 1852, Poulain filed a patent for a chocolate recipe that would secure his fortune. In the years to follow, he set up his first factory on the heights of Blois and became the great industrialist who very quickly understood the importance of advertising to consumers.